Ryder Cup skipper points the way to data-driven cost saving

Ryder Cup skipper points the way to data-driven cost saving

Ryder Cup skipper points the way to data-driven cost saving

Paul McGinley, captain of Europe’s triumphant 2014 Ryder Cup golf team, explains how marginal gains through data helped gel golfing individuals into a winning group

Data, it’s everywhere. But interpreting that information and making the best use of it is a major challenge for all areas of business.

Paul McGinley, who captained Europe’s 2014 Ryder Cup golf team to victory, told Institute of Car Fleet Managers (ICFM) conference delegates how marginal gains gleaned from data helped pave the way to victory.

He said: “’Marginal gains’ is a popular phrase at the moment, and data can help you achieve marginal gains in business as well as sport.

“The Ryder Cup pits the best 12 players in Europe against the best in the USA. It brings golfers who are naturally single-minded and makes them play as a team, but we used data to help us.

“Everybody has got masses of data,” Paul said. “But it’s how you use that data that’s key. I had a team of computer nerds, but I did not want to be bogged down with numbers. I gave them just 10 minutes at a time to tell me what the numbers showed.

“The data broke down things such as on which holes we should put the big hitters with the good putters. When I explained the data to players such as Graham McDowell, who was paired with Victor Dubuisson, he was doubtful at first but then understood the reasoning. He and Victor won their two foursome matches against Phil Mickelson and Keegan Bradley.

“The data is there and we used it to the benefit of the team, that was so important. It gave us the edge. We were better prepared than the United States, that’s why we won. Better data can help in business, too. Use it to give you the edge.”

Telematics trial drives down cost per mile

At Volkswagen Financial Services | Fleet, we like to put the theory into practice, so we asked our field-based sales and account managers to test our telematics equipment and fleet management software to better advise fleet customers on its use. And just for fun, we had a competition to see who could achieve the lowest fuel cost.

We’ve identified potential costs savings of up to 23p per mile, in our own data.

To discuss a free trial of our telematics and fleet management software, click here to request a call back.